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Walmart’s Partnership With Space NK: Smart Strategy Or Desperate Move?

Melissa Chiofolo, co-founder of the retail consultancy firm Beauty Breakthrough, describes BeautySpaceNK as a “win for the customer.” She says it’s “one more example of how retailers are pivoting to meet the consumer where she shops and how she shops. Convenience is key here, but success will hinge on properly marketing the initiative to the Walmart consumer and providing the level of high touch service required to sell prestige beauty products.”

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