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Ulta Beauty And Sephora Take Different Approaches To Raising Their Clean Beauty Profiles

The recent announcement of Sephora's partnership with Beauty Counter and Ulta's with Credo Beauty, solidifies that clean beauty is not just a trend, but a pillar of the industry: one that retailers are willing to take big bets on, especially to win over the Gen Z shopper.

While each initiative leverages different strategies to fortify their representation of clean beauty, both will go a long way to build their authority in the space.  

Melissa D'Aquila Chiofolo has been featured in Beauty Independent where she speaks to the importance of maintaining authenticity and a seamless customer experience to ensure the success of these partnerships.

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