Updated: Jun 29, 2020
With COVID-19 shaking up the beauty industry, nobody is getting hit harder than emerging indie brands.
But even in troubled waters, hope is not all lost for small fashion and beauty companies who are seeking to break-through. Brands are being forced to reassess every aspect of their business and find new ways to adapt and compete in a new retail reality.
Melissa D'Aquila Chiofolo has been featured in Beauty Independent where she outlines 6 focuses that Indie Beauty brands should have right now to effectively navigate retail in these changing tides: