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The State Of Indie Beauty

The metaverse is a virtual ecosystem that indie beauty brands should consider, according to Taylor Barry, co-founder of beauty brand...

Walmart’s Partnership With Space NK: Smart Strategy Or Desperate Move?

Melissa Chiofolo, co-founder of the retail consultancy firm Beauty Breakthrough, describes BeautySpaceNK as a “win for the customer.” She...

How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond

Brand owners and executives may think they don’t need bundles, but they’d be wrong, according to Melissa D’Aquila Chiofolo, co-founder of...

An Autopsy Of Rodin Olio Lusso And The Challenges Conglomerates Face Taking Over Small Brands

Rodin Olio Lusso ultimately was stocked by Credo, but it didn’t lean heavily into its clean beauty positioning, a choice that might have...

Ulta Beauty And Sephora Take Different Approaches To Raising Their Clean Beauty Profiles

The recent announcement of Sephora's partnership with Beauty Counter and Ulta's with Credo Beauty, solidifies that clean beauty is not...

A Veteran Buyer On How Indie Beauty Brands Can Win Over Retailers Challenged By The Pandemic

With COVID-19 shaking up the beauty industry, nobody is getting hit harder than emerging indie brands. But even in troubled waters, hope...