ABOUT US
Our goal is to help you achieve yours! We are brand builders for the next generation of beauty and wellness entrepreneurs. We work hand in hand with our clients to form meaningful relationships through tailored beauty business consulting, personalized services and actionable strategies to fortify your brand in an ever evolving retail landscape.
We are industry leaders with a combined 20 years of experience in the prestige retail space. Our paths first crossed while working together in the buying office at Lord & Taylor. Together, we partnered with a variety of beauty and wellness brands in an effort to reach the same common goal: satisfy our customers’ needs and in turn, grow sales. We spearheaded social media campaigns, elevated the client experience, built brand launch strategies, created marketing plans, executed large scale events and learned our “no task too big or small” frame of mind.
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Our Team
Melissa D'Aquila Chiofolo
Brand Builder
Taylor Barry
Brand Builder
Melissa D’Aquila Chiofolo is a retail professional with 12 years of omni-channel buying and planning experience. Her expertise in the beauty industry was attained as a buyer for Lord + Taylor where she has collaborated with a diverse matrix of beauty brands ranging from major legacy houses to emerging indie brands. Her passion and knowledge of the industry has given her a keen eye for product and packaging, deep insights into customer behaviors, and a strong understanding of what is necessary to grow your brand and achieve retail success. FUN FACT: Melissa is a Certified Yoga Instructor.
As an expert in client experience and education, Taylor Barry is a retail professional with a deep understanding of associate and customer behavior. Beginning her beauty career at CHANEL, she was brought to Lord + Taylor to help build an intersell staffing model and oversee all training and events. She has used this unique skill set to innovate in the beauty education space, navigate change management, elevate the customer experience and build a loyal clientele. FUN FACT: her most exciting quarantine purchase is her new puppy.